So, you finally have a business website, and it is up and running smoothly? Congratulations! Taking your business to the internet for everybody to see is a very important, and in most situations, a mandatory step to take when owning your own small business. However, getting a website online and running smoothly is only half the battle when it comes to profiting fully from your small business website. Now that things are up and running, you now need to drive traffic to your website. After all, you didn’t spend money on a small business website for only you and your employees to go to! You need lots of visitors. The more traffic you get to your website, the more clients you get. It’s as simple as that! So how do you drive lots of traffic to your small business website you ask? The following tips will help guide you as you continue to embark on your never ending journey to design and shape the best possible small business website on the internet.
One of the main ways that you can drive traffic to your small business website is to publish lots of high quality content. Quality content means creative and informative pages and articles that are rich in key words. Key words are words and phrases related to your industry that people search for in search engines such as Google or Yahoo!. Not only do the articles have to be rich in key words, but they also have to be well written, creative, and informative. You want your pages to get peoples attention and keep them on your website
Submitting your pages and articles to online article directories such as EzineArticles will help you get more traffic. Websites like these help you get visitors from other places other than the usual search engines. The more directories you submit to, the better. It will build your websites reputation in the internet world and make it very easy for people to come across.
Making a small business website blog is the best way to get lots of traffic. Blogs are so important because they grow/expand your website, make it easier for people to find through search engines, and keep people waiting to see the next update. If you have a small business website blog, it is best if you update it at least two times a week. It can be articles on anything related to your industry. For example, an Italian restaurant would want to post articles in the blog that advertise new menu items, let customers know about special sales, share great recipes, or inform people about Italian food in general. This will keep your website constantly updated with new posts, each having unique relevant key words that will get picked up by search engines. In turn, you will get more traffic to your small business website. Since it’s a blog, readers can also post comments or even articles. This will add even more content to your website. that will get picked up by search engines. For every bit of content that is posted in your small business website blog, the greater chance your website has of getting picked up through search engines. Not only will blogs bring in new people to your website, but regular visitors will start to look forward to blog posts. They will regularly visit your site and keep up to date with your business. Having an active blog is just as important as having a website and should never be overlooked as unnecessary.
Driving traffic to your small business website may seem very difficult, and maybe even unrealistic, but like everything else in life, if you focus and work hard, you can make it happen. It wont happen over night, but if you stay consistent, write quality content, submit to online directories and maintain an active blog, your small business website will be flooded with traffic in no time!